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AI Use Cases for Small Businessby Brendan Byrne
Marketing · Use case 7 of 40

Rewrite your website 'About' page

A practical way to use AI for this job in a small business, with a prompt you can copy.

The job
Rewrite your website 'About' page
Tool(s)
ChatGPT or Claude
Time saved
2-3 hours (estimate). My rough estimate, not a measured result.

The prompt

Here's my current About page: [paste]. Rewrite it so it's clearer and warmer for [type of customer]. Keep every fact. Lead with how I help, then my story, then why people choose me. Under 350 words, Australian English.

Replace everything in [square brackets] with your own details. Don't paste in anything you wouldn't want stored by the AI provider.

Steps

  1. Paste your current page and a few facts about you.
  2. Run the prompt.
  3. Read it out loud; fix anything that doesn't sound like you.
  4. Publish and ask a customer if it sounds right.

My verdict

Very handy. Don't let it invent awards or years of experience.

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