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AI Use Cases for Small Businessby Brendan Byrne
Marketing · Use case 1 of 40

Write a month of social media post ideas

A practical way to use AI for this job in a small business, with a prompt you can copy.

The job
Write a month of social media post ideas
Tool(s)
ChatGPT, Claude or Gemini (free tiers work)
Time saved
Roughly 2-3 hours a month (estimate). My rough estimate, not a measured result.

The prompt

You're helping me plan social posts for my small business. Business: [what you do] in [suburb/city]. Customers: [who they are]. Write 20 post ideas for next month, mixing tips, behind-the-scenes, customer questions and one offer. For each give a hook line, 2-3 sentences of body copy and a suggested photo. Keep it friendly, Australian English, no hashtag spam.

Replace everything in [square brackets] with your own details. Don't paste in anything you wouldn't want stored by the AI provider.

Steps

  1. Fill in the brackets with real detail about your business.
  2. Paste into your AI tool and read the list.
  3. Delete anything that doesn't sound like you, ask for 5 more in the style of the ones you kept.
  4. Drop the keepers into your scheduler or a simple calendar.

My verdict

Great starting point. The ideas are generic until you feed it real detail, so spend the extra minute on the brackets.

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Next: Turn one blog post into five social posts · All marketing · Want a bot to do this automatically? See bot setup guides.