G'day, I'm Brendan Byrne
I'm an Australian digital strategist. I help small business owners work out which bits of tech and marketing are worth their time, and which aren't.
Most of the AI and automation advice out there is written for big companies with IT departments. Small businesses don't have that. You've got a phone, a laptop, a few apps you already pay for, and not much spare time.
So this site keeps things practical: what the job is, which tool can help, exactly how to set it up, and an honest verdict on whether it's worth doing. Where I give time estimates, they're estimates, not promises. Your mileage will vary.
What I believe
- Start with the boring, repetitive jobs. That's where the time is.
- Use the tools you already have before buying new ones.
- Keep a human in the loop for anything customer-facing or money-related.
- No hype. If something isn't worth it, I'll say so.
Work with me or sponsor the site
If you'd like help putting any of this into your business, or you're interested in sponsorship opportunities, get in touch.
You might also like Bots for Small Business, step-by-step guides to setting up bots that do the boring bits.